Coffee, meet Crypto. Crypto, meet Coffee

Coffee does not seem like a likely ally for Cryptocurrency, however, Culture of Coffee founder, Metasebia Yoseph or Meti sees an opportunity to build community by merging the two. 
Sheika Reid

Coffee does not seem like a likely ally for Cryptocurrency, however, Culture of Coffee founder, Metasebia Yoseph or Meti sees an opportunity to build community by merging the two. 

Many of us are familiar with Ethiopian coffee, but few are aware of the long, textured history of the Ethiopian coffee ceremony. 10 years ago, Meti set out to raise awareness for the Ethiopian origin of coffee through a coffee table book and website called Culture of Coffee. Through this effort, she was able to host a series of social events, coffee tastings, and partnerships with Ethiopian coffee brands. 

This year, Meti is relaunching her brand through a Web3 lens. A “[vision] for an artful, dynamic, and community-owned crypto-artifact can be manifested to scale. All of this, while compensating the collaborators and coffee enthusiasts invested in collecting and preserving coffee culture, while actively shaping its future” according to her website. By developing a $COFFEE token, Meti will be able to crowdfund the project while members will have access to a worldwide community and ownership of different elements of the Culture of Coffee project. 

Most members of the creative community rely on coffee, yet are still gaining familiarity with the cryptocurrency space. As cryptocurrency is the current buzzword, it’s not uncommon to be asked if you own any crypto? at a social gathering. With the $COFFEE coin, owners can not only learn more about the crypto space but also through the lens of a tradition with African origins.

Culture of Coffee promises not only an introduction to coffee brands, and cafes but also elements of the NFT world such as 3D artifacts, an NFT gallery, and access to members-only events. 

The second iteration of Culture of Coffee will launch in May of 2022 with a crowdfunding campaign that will fund the second edition of the Culture of Coffee table book which will include AR integrations for print and digital design. Between June and August, the book will be available for hard copy and the $COFFEE coin will launch with a goal of DAO structure and the coin will become available for community members. 

In order to become more familiar with the project; Meti and the Culture of Coffee team have  launched a Limited Twitter Spaces series called #CoffeeSocial to unpack all things at the intersection of $COFFEE, culture, and crypto. Join them in their Discord for related discussions and help shape the project that’s documenting our collective heritage on-chain.

In the rapidly growing Web3 space, people of color are so often left out of the dialogue.

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