Building on the rich history of New Balance and Washington DC, atmos and New Balance have teamed up to offer an elevated retail experience within the atmos Georgetown store: the NBSE. Pronounced as “the Embassy”, a nod to the city, and standing for “the New Balance Shop Experience”, the space will be a home for events, community, and exclusive New Balance apparel and footwear.

Check out the photos from the sneak peak opening event on Friday, March 10th below.