Washington, D.C.’s Somewhere® continues to make waves in the streetwear and sneaker scene, this time bringing its ASICS GT-2160 “Out of the Blue” collaboration to the heart of New York City. The highly anticipated release was celebrated with an intimate pop-up event at Jonny’s Pizza on Orchard Street, a Lower East Side staple known for its classic slices and community vibes.
At the event, Kevin Wilson, Marketing Director at Somewhere®, and Rodney, who handles marketing for Jonny’s Pizza, spoke about the significance of the collaboration and the energy behind the launch.
“For us, it’s about moving at our own pace, staying true to our vision, and telling our story in a creative way,” Wilson shared during the interview. “This collab with ASICS is a reflection of that—keeping it simple but intentional, with our signature primary colors representing the Somewhere® aesthetic.”
The GT-2160 “Out of the Blue” blends ASICS’ heritage running design with modern streetwear sensibilities, featuring a sleek white upper, metallic silver accents, and bold cobalt blue details. The limited-edition sneaker—first launched at Somewhere®’s D.C. flagship on March 1—was met with immediate excitement, with the NYC pop-up giving New Yorkers a chance to experience the brand’s creative energy firsthand.
For Rodney, the event was more than just a sneaker drop—it was an introduction to Somewhere®’s culture and impact. “This is my first pair of ASICS, and they’re crazy comfortable,” he said. “The colorway is fire—the Somewhere Blue—and I’ve been rocking with the brand since last year. It’s dope to see this kind of collaboration come to life.”
With a growing national and global footprint, Somewhere® continues to showcase D.C.’s influence on fashion and streetwear, expanding beyond its home city while staying rooted in authenticity. The “Out of the Blue” collab isn’t just about the sneaker—it’s about a story, a community, and a movement.\
Check out our exclusive video interview from the NYC pop-up at Jonny’s Pizza, and stay tuned for more Somewhere® updates as the brand continues to redefine the intersection of culture, fashion, and storytelling.
